The ability of the Visitor Intelligence Platform to track visitors by location and interest allowed us to discover an entirely new market. It’s been a great tool for connecting with prospects in places we hadn’t targeted before..
Challenge
Fishing Charter Service in Georgia, was targeting marketing efforts within the southeast region but discovered there was a significant amount of traffic from the Northeast, particularly Boston and New York.
Solution
Using Visitor Intelligence Platform were able to identify the exact location of their visitors and the types of packages and tours they were interested in. This allowed them to redirect marketing efforts to this untapped region and engage directly with key prospects.
Results
The fishing charter service secured three new accounts, which directly resulted from reaching out to visitors from the Northeast. The platform provided the necessary contact information, enabling them to close new deals.