Case Study—From Wasted Ad Spend to Warm Leads

The brokerage was spending hundreds of dollars on purchased leads, but the conversion rate was dismal. Most leads were not genuinely interested in buying or selling homes

By implementing Visitor Intelligence Platform the brokerage identified website visitors who were actively searching for homes or exploring selling options. Outreach efforts were redirected to these engaged visitors instead of purchased cold leads.

Lead quality improved significantly, and engagement rates increased. With real website visitors as leads, conversations were more productive, and conversions improved.