Case Study—Discovering 65% of Wasted Ad Spend

A franchise in Colorado was using a paid ad service to market their business. During their Visitor Intelligence Platform trial, they discovered that over 65% of their ad spend was targeting adjacent states where they did not provide services.

By implementing Invisible Leads, the franchise was able to accurately identify website visitors and refocus their marketing efforts locally. This allowed them to allocate their ad budget toward high-intent prospects within their service area.

By eliminating wasted ad spend and redirecting resources to the right audience, the franchise tripled its sales. With high-quality, engaged prospects, their conversion rates improved significantly, resulting in a more efficient and profitable marketing strategy.